Explored the portfolio? Have a play of my game.
I'm Georgia (also known as G), a junior data analyst; as well as a freelance creative specialising in production, editing, and videography.
I'm particularly interested in the worlds of sport, culture, music and entertainment — especially where data and creativity overlap. I'm drawn to performance, fan behaviour, audience insights, digital engagement and data-informed decisions.
My creative background gives me a different perspective on data. I use technical skills to explore audiences, and trends while my creative skills lets me tell stories through visual media and production. I've worked across content, production, research and campaigns involving organisations and brands including Arsenal FC, BBC Sport, ITV Sport, The FA, Nike, Adidas, UEFA and the British Film Institute.
Besides my technical career, I continue to work as a freelance creative under "Georgia Jayy", specialising in content creation, videography, video editing and production for brands, organisations and creative projects. For any enquiries on this, click my email.
Spain created more than twice England's chances in the Euro 2025 final, and England still won. I analysed professional match event data to find out how, built an interactive dashboard, and logged the whole build, session by session.
see all work & logsMore on the way: a song and album recommender and a web game are next up. Get in touch if you'd like to work together.